We have always embraced a wide variety of ways of working with our diverse range of clients.
This flexibility has led from straight consultancy for some clients to a more entrepreneurial approach which changes the risk-reward balance.
Some longer term clients are more responsive to a proactive relationship as knowledge of their market enables us to self-generate potentially compatible concepts off-line.
We look to assign the rights when and if they come to market, in exchange for royalties.
Also, in response to the perceived high cost of European design in China, we devised a different business model when designing the first DAB radios. We charge a modest commitment fee for each design chosen from a range of reference designs, add a small development and prototyping fee, and recover the deficit through royalties.
We have successfully completed dozens of projects using this business model which helps secure work in the home audio / video, Dect phone and other China made, UK branded sectors.
We now offer a similar model to startups who come to us with a good idea. We discount design fees to lower initial costs, and are rewarded for the risk by means of a royalty on unit sales, and sometimes shares.
Part of a range of DECT phone reference designs produced for SGW who manufacture and license to branded customers.
Models were revealed at the Berlin IFA in October and production is targeted for Q1/2013.
Part of a range of DECT phone reference designs produced for SGW who manufacture and license to branded customers.
Models were revealed at the Berlin IFA in October and production is targeted for Q1/2013.
A speculative partnership project with Vtech who required a design range for global distribution.
BT are the branded customer for the UK market.
A speculative partnership project with Binatone to produce an entry level range of SDAs with 'premium' quality feel through the use of real metal materials.
Sold globally these products are exclusive to M&S in the UK.
A next generation version of this pioneering and commercially successful rugged DAB radio, this is the internet enabled variant of one of Pure’s best selling products. It is constructed from high quality cast aluminium and plastic / rubber mouldings and delivers superb acoustics for a single speaker product.
Elan is stylised as a modern classic portable, with particular emphasis on the materials and finishes to strongly characterise the design. This multi award winning product has a soft touch finish, aluminium fascia and controls and chromed handle with rubberised grip.
Chronos II is a bedside radio. It is a second generation, modular design and it’s construction allows for a change to the top section for either a CD player or iPod dock variant. It’s triangular footprint is designed to optimise limited table space.
Designed for British Telecom’s SOHO target sector, this is a best selling DECT phone system that has an elegance and quality of build that befits the high end market it is designed for.
Connections SmartDecks are perfect for classrooms and computers labs to optimize learning. When closed, the desktop is locked to provide a flat work surface. When opened, the table functions as a traditional computer table. Cable management and key locks offer additional security.